Privacy policy

This page was translated automatically. The City of Innsbruck assumes no responsibility for the accuracy of the translation.

Privacy policy

Below we inform you about the most important aspects of data processing on our website. We only process personal data on the basis of the statutory provisions (General Data Protection Regulation - GDPR, Telecommunications Act 2003).

1.Data controller

Responsible for the processing of your personal data on this website is

Innsbruck Marketing GmbH
Colingasse 5a, 6020 Innsbruck
E-Mail: office@innsbruckmarketing.at
Telephone: +43 (0) 512 / 56 15 00

2.Data processing on the website

a) Access data (server log files)

When you visit our website, technical information is automatically stored in so-called server log files. These include

  • IP address or host namedresse
    browser used
    Length of visit, date and time of access
    pages accessed
    Language settings and operating system
    Leaving page (the last page visited before leaving the website)
    Internet service provider (ISP)

This data is necessary for the technical operation of the website and constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. The server log files are processed anonymously and pseudonymized to ensure the protection of personal data. There is no personal processing or linking with other data.

b) Newsletter

We offer a newsletter for which the following personal data is processed for registration purposes

  • Surname, first name
    E-mail addressdresse
    Adresse
    Company name
    Position

Registration takes place via a double opt-in procedure: After registering, you will receive a confirmation e-mail which you must actively confirm. You can unsubscribe at any time via the unsubscribe link in every newsletter.

Legal basis: Consent pursuant to Art. 6 para. 1 lit. a GDPR.

c) Cookies & tracking technologies

Our website uses cookies to improve user-friendliness. Non-essential cookies (e.g. for marketing or analysis) are only set after your active consent. You can prevent the storage of cookies in the browser settings or customize them via our cookie banner.

A cookie banner informs you about the cookies used and enables you to give your individual consent.

Legal basis: Legitimate interest (technical cookies) or consent (marketing and analysis cookies) pursuant to Art. 6 para. 1 lit. f or a GDPR.

d) Web analysis with Matomo

Our website uses Matomo, an open source software for analyzing website visits. Matomo is configured so that no cookies are stored and the IP addressesdreare anonymized before being stored.

If you do not agree to the storage, you can object by clicking the mouse. In this case, an opt-out cookie will be set to save your decision. Please note that this opt-out cookie must be reactivated if you delete your cookies.

e) Integrated content & plugins

Our website uses content from Drittan providers:

When using these services, personal data (e.g. IP addressesdresse) may be transmitted to the respective providers.

Legal basis: Consent pursuant to Art. 6 para. 1 lit. a GDPR

3.Photo and video recordings at events

Photos or videos may be taken for documentation purposes during events. These recordings may be published on our website, in print media or on social media (Facebook, Instagram, YouTube) or passed on to the press.

Legal basis: Legitimate interest (non-public events, Art. 6 para. 1 lit. f GDPR) or public interest (Art. 6 para. 1 lit. e GDPR in conjunction with § 3 Z 11 UG for public events).

If you do not wish to be photographed, please inform the photographer or the event organization. If you subsequently wish to have published material removed, you can contact us at office@innsbruckmarketing.at.

4.Forwarding of data to Dri tte

Your personal data will not be passed on to Dritte, except within the framework of the following order processing relationships:

  • Hosting provider for the operation of the website
    Newsletter service provider
    Driprovider of embedded content (e.g. YouTube, Instagram, Microsoft Forms)

Data is only transferred to Dritt countries (e.g. USA) if appropriate protective measures have been taken (e.g. EU standard contractual clauses). Additional measures such as encryption or anonymization are not implemented.

5.Duration of data storage

Server log files: Maximum 6 months
Newsletter data: Until you unsubscribe
Photos/videos of events: Maximum 10 years or upon objection
Matomo analysis data: Anonymized and without personal storage

6.Your rights as a data subject

You have the right to:

Information about your stored data
Correction of incorrect data
Erasure of your data
Restriction of processing
Data portability
Objection to data processing
Revocation of a given consent

Please send your inquiries to:

Email: office@innsbruckmarketing.at

If you suspect that the processing of your data violates the GDPR, you can lodge a complaint with the Austrian Data Protection Authority(www.dsb.gv.at, e-mail: dsb@dsb.gv.at, telephone: +43 1 52 152-0).

7.Security of data processing

We use technical and organizational security measures (e.g. SSL encryption, access restrictions). However, no additional measures such as regular security audits or mandatory data protection training for employees are currently implemented.

Last update: February 2025